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Global Leaders in AI Driver
Behaviour Management
and Fleet Efficiency
Optix delivers a unified safety and efficiency system that helps organisations reduce risk, lower costs and protect drivers worldwide. Backed by 25 years of expertise, we turn fleet data into action to ensure every driver gets Safely Home
Trusted Globally By Leading Brands
Partnering with leading fleets across logistics, transport, mining and passenger mobility.
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Making European Roads Safer,
One Journey at a TimeMaking European Roads Safer,
One Journey at a Time
Proven across 60+ countries, Optix helps fleets prevent incidents before they
happen through AI-driven insights and expert support.Proven across 60+ countries, Optix helps fleets prevent incidents before they
happen through AI-driven insights and expert support.
1M+
vehicles protected worldwide
240k+
drivers supported every day
2M+
videos analysed monthly using AI-powered insights
70+
countries, including the UK
1M+
vehicles protected worldwide
240k+
drivers supported every day
2M+
videos analysed monthly using AI-powered insights
70+
countries, including the UK
Driven by Safety.
Powered by Insight.
Optix helps fleets understand risk
before it becomes reality.
By combining intelligent video
behavioural data and human
insight we protect drivers reduce
incidents and help every journey end Safely Home.Optix helps fleets understand risk before it becomes reality.
By combining intelligent video behavioural data and human insight we protect drivers reduce incidents
and help every journey end Safely Home.
Industry bodies Optix aligns with and supports
Optix Supports Organisations Shaping the Future of Transport and Logistics.
We proudly engage with industry bodies such as CILT UK and Logistics UK, helping drive safer roads, better fleet management and improved driver wellbeing across the industry.
Our Solutions
Solutions Built Around
Safety and Efficiency
Through a driver-centric approach,
and a deep understanding of driver
behaviour, we address the root causes
of road accidents. We develop bespoke
customer solutions and offer real time,
year round accident prevention.
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Optix in Action
Flogas Case Study
Based on a Lytx customer case study
25%
reduction in unsafe driving events
48%
decrease in mobile phone usage
5%
fuel efficiency improvement
What our clients say
Within the first two quarters of using the Driver Safety Programme, we saw a surprising improvement in fuel efficiency. It was so notable, we decided that there wasn’t any value in continuing with our other fuel management system. Our drivers were driving more safely, accelerating less harshly and braking more gently. It was a pound-for-pound improvement with exactly the same drivers.
Why European
Fleets Choose
Optix
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Prevention-first
approach
AI + Human
Intelligence
Actionable
insights.svg){kind=icon}
Proven
global scale
Local
relevanceWhy European
Fleets Choose
Optix
Prevention-first
approachAI + Human
IntelligenceActionable
insightsProven
global scaleLocal
relevance
Contact Us
Supporting safe journeys and getting drivers Safely Home.
Connect with your regional Optix team.
Phone
+44 330 117 9633Address
6 Drakes Meadow, Penny Lane, Swindon, Wiltshire, United Kingdom, SN3 3LL
FAQs
Fleet Safety Solutions for Europe Fleets
Optix combines AI-powered video telematics, predictive fatigue detection, and expert coaching to help UK fleets understand risk, improve driver behaviour, and enhance safety. By turning real-time data and video insights into measurable action, it helps reduce incidents, strengthen compliance, and protect every journey, without relying on reactive management.
Optix delivers measurable results:
- 25% reduction in unsafe driving events (Flogas UK case study)
- 48% decrease in mobile phone usage while driving
- ~5% fuel efficiency improvement
Globally, we support 240,000+ drivers and protect over 1 million vehicles, helping to save 80,000 lives last year.
Fleets typically experience:
- Reduced road risk and unsafe driving incidents
- Improved driver focus and behaviour
- Enhanced operational efficiency and cost savings
- Data-driven decision making for fleet management
Our core solutions for European fleets include:
- Video Safety Solutions: Monitor driver behaviour and prevent unsafe driving events in real time.
- Fatigue Management: Predictive detection to prevent accidents caused by driver fatigue.
- Driver Coaching & Optix Academy: Structured coaching programmes to improve driver performance.
- Fleet Intelligence & Reporting: Data-driven insights to optimise fleet operations, track safety metrics, and improve efficiency.
Implementation includes:
- Installing AI-powered video telematics in fleet vehicles
- Integrating fatigue detection tools to monitor driver alertness
- Launching driver coaching programmes through Optix Academy
- Using fleet intelligence dashboards to track safety KPIs, driver performance, and fuel efficiency